About

Marketing Specialist | Aspiring Digital & Interactive Media Strategist | Traveler | Novice Runner and Fitness Fanatic | Weimaraner Addict | Sports Junkie | From Cleveland, OH | Love Key West, FL

Advertising & Marketing Executive with extensive digital, traditional and social media experience who has successfully managed retail, B-2-B, B-2-C, CPG, local marketing and HR recruitment advertising campaigns and clients.

Robust experience in market research, media planning & buying, project management, competitive analysis, business development, interactive strategy, franchisee and local marketing.

Thrives on developing profitable business relationships and practices an aggressive account management strategy while maintaining the highest level of proficiency at optimizing campaign results and making expert recommendations regarding media planning & buying, digital strategy, and budget allocation and diversification.

Specialties
Account Development, Project Management, Market Research, Campaign Development, Marketing Communications, Media Planning and Buying, Client Service, Social Networking & Social Media, Direct Marketing, Brand Management, SEM and SEO, Interactive Media, Competitive Analysis, CPG, Local Consumer-driven and B-2-B Marketing Strategies; Recruitment Advertising and Communications: employee referral programs, sourcing, retention, contract negotiation; E-mail Marketing; Franchisee and Local Marketing